Between their own accumulation and an estimated $29 trillion in generational wealth transfers,1 Generation X is on track to
become the wealthiest generation in history.
This virtual event is designed to help you become their financial
professional of choice by providing:
Engagement Strategies for Gen X: Learn how they actually buy—from the first click to the first meeting.
Diagnostic Resource: A tool to evaluate how your website and digital presence build trust or create doubt for Gen X investors.
Behavioral Insights: Understand how formative experiences drive Gen X’s financial behaviors and skepticism.
70% of next-gen investors do not work with their parents' financial professionals.2 We’ll discuss how you can position your practice to capture this "megatrend" and ensure you are the one they choose.